Too many people reject the idea of marketing via email because they have a close mental association between it and email spam. It is your job to create an entertaining, informative and effective email campaign that people will look forward to being part of and patronize the business of. These are some great ideas you can try right away.
If you plan to use emails as a marketing tool, you must first gain permission from each customer you would like to include in your campaign. If you fail to do this, customers who did not agree to receive your emails may report your company for sending spam, and you are more than likely to lose their business.
Each email should only contain a single topic. Customers will be quickly overwhelmed if you are trying to cover too much material in one email. Focus on a single message within your email and write a short copy which entices your customer to click through to read more. Your customer base will greatly appreciate not being perplexed by too much unnecessary information.
Utilize special promotions and discounts as a way to make customers feel excited about getting emails from you. This email strategy has the dual benefit of rewarding your customers for their subscription to your newsletter and inspiring them to recommend that their friends and family do the same. Referrals are an invaluable way of increasing your email list and customer base.
Use a couple of different subject lines to test which one has a better response. Take one email and choose two different subject lines for that email. Split your mailing list into two groups and send each group the email but with the different subject line. This lets you know which subject lines are successful and which need some work.
Always include an “unsubscribe” link in your emails, preferably in a prominent place. Make it easy to find so that people feel comfortable about receiving your emails. Your reader must feel like it is their own personal choice, whether they continue to receive your emails or not.
Provide an incentive for customers in your emails. People will buy something from you if you provide them with a reason to do so. You could offer anything from a discount, to free shipping when they spend a certain amount on your site.
Remember to keep your audience in mind as you take what you’ve learned here and turn it into an effective campaign. What are they wanting to see? What do you think they would like to read? How can you develop these ideas into things that are also financially beneficial to you? The tips from this article will help you get started.