If you thought that the days of using email as a marketing tool are long behind you, think again! Although email solicitation was one of the Internet’s earliest marketing vectors, it is a long way from exhausted. New marketing via email strategies and methods are constantly being developed to keep the medium fresh. This article discusses some tips that can make email work for you.
Do you want to be known as a spammer? Your emails could be marked as spam if you send them to people who did not request them. This hurts your reputation, but even worse, your IP may be blocked by some ISPs.
Design your email around a single specific message. Do not let your customers get annoyed or bored by your content. Create a message, keep it short and make your point. Your customers most certainly will appreciate your efforts.
Make your customers anticipate the arrival of your newsletter in their email by using it to offer them exclusive specials and markdowns. This method of email promoting gives readers a good value for participating and motivates them to spread the word. Referral programs are helpful to increase your customer base.
You should always have permission before emailing any individual. If you start sending out what is considered spam, the results aren’t going to be very good. Some people may be so put off by it that they may actually end up not wanting to work with you anymore.
In your email campaigns, utilize the least amount of graphics as possible. Graphics are block by some email programs, so if you have a lot in your email, your audience may not be able to see or read the whole email. Also, a lot of these email programs may just send these emails directly to the junk folder if too many graphics are used.
It is vital that you develop brand recognition, even in the emails you send. For this reason, try designing a template that incorporates your logo, special fonts, or colors that are on all of your business collateral. This will allow people to recognize your emails more easily.
Take advantage of pre-header material to make the various email previewers work in your favor. Use a preheader, it is a highlighted piece of text at the top of your email. Gmail and various other email providers use that line of text after the subject line, so it will grab the reader’s attention.
Email is still a very useful marketing tool. If you use the advice in this article and keep learning new techniques for improving and innovating your email promoting plan, e-mail marketing will work for you for years.