Mobile marketing gives you access to millions of mobile device users that may not respond to other types of marketing. Most people now own some type of mobile device, including cell phones and tablets.
Begin by developing an appropriate database. Don’t just add cell numbers to your marketing database via your mobile. You must get their permission prior to adding them in your database. You can use a form from the internet or they can text you a code.
Do not pester your clientele with pointless messages. Respect your customers’ attention by always giving them useful content when you send out messages. You do not want to fail because you send random messages. Customers can get all the funny, cute messages they want from their friends; what they expect from marketers is useful information.
To reach the truly tech-savvy consumers, use QR codes in your printed ads. If your customer has a smartphone, they can use these codes to unlock special content or deals. You should include the QR code on everything – catalogs, brochures, business cards and posters. A QR code is a good way to immediately engage a potential customer who is interested by a printed ad.
To recruit testers, ask friends and family. Have them test your site out for simplicity, the effectiveness of your ads and other parts of your campaign. You could even pay someone to test it for you if you want an unbiased opinion.
Your mobile platform should have a concrete home base. Your mobile presence should be about driving people to the home base, or keeping in touch with people who already visit your home base. Don’t base your whole approach on the use of a mobile platform.
When calling or texting someone, remember there is a live person on the receiving end; therefore, it is important to be considerate of the time in which you call as well as the type of message you are sending. Keep this in mind.
If you have a social network page for your business, link to it on your main business webpage. Your customers are more prone to taking some time to check into you when you’re on a site, as opposed to just searching for you on their own.
The future of mobile marketing shows mobile devices will continue to be in demand. Before too long mobile marketing is going to be up there as one of the primary ways to reach your potential clients. Use the great advice in this article, and you are going to be light years ahead of the competition. Have fun with it and good luck with your efforts!